I love a freebie!
In fact, I don't know anyone who doesn't love to get something of value for nothing. There are some people who make entire careers (and lives) of getting lots of something for nothing.
The internet is full of websites and blogs that show others how to get free and cheap stuff, although acquiring this stuff, much of it junk, is time-consuming and requires leaping all kinds of hurdles. I'm not interested in junk.
I like my stuff to be quality and most people are the same.
Knowing the appeal of the freebie, does it make good business sense to give away something of value in the hope of gaining a new client?
Supermarket sampling is one example of how a gift can create an impulse purchase. However, supermarket demonstrations have the product on hand so the consumer can handily drop it into their cart and head for the checkout.
How many writing specialists can do this? None.
So, free consultations for services can backfire. If you give away too much, your client really has no need for your service. Like the supermarket sample, you need to give your prospective client a taste, not the entire entree. And you need to close the deal.
Guidelines for free consultations
- Keep the time limited and stick to it (a half hour should suffice for most industries
I recently did a consultation that ended in the prospective clients announcing they had no budget for my services. After strategizing for almost 2 hours, I came home with no check or retainer. Ouch! The valuable lesson here: love what you do, but set limits.
- Give prospective clients valuable tools, but illustrate how your service streamlines their use
While you're showing clients the benefits of using your services, demonstrating your cutting edge knowledge of social media or guerilla PR, also be sure to depict the efficiency of using you to do the work they don't know how to do or don't have time to do. Demonstrate the advantages of delegation. Instead of having to learn a new skill, you implement their marketing and PR freeing them to concentrate on making money doing what they do!
- Your consultation should show clients your expertise, what you do & how you can help
I can't say it enough. Here is your chance to shine! Educate your prospective clients about what they could be doing but aren't doing or how to increase the value of their current strategies. Your advice must be sound and measurable. Clients want to see quantifiable results.
- You've made the appointment for consultation, don't forget to close the sale
Don't make the mistake of leaving the free consultation without having made a bid for work that pays your worth. Be prepared to give an estimate for the work and then ask for the business. You may get a rejection or an objection, but you'll get nothing without asking.
- Ask for a deposit on the retainer before signing a contract outlining the agreed upon rate
Once you close the sale, ask for a commitment in the form of a non-refundable deposit (percentage or flat fee, depending on the scope of your project). This simple deposit protects you from clients who back out at the last minute - before signing a contract.
Recent Comments